The numbers and names speak for themselves: three consecutive NASCAR goblet championships in the engines of Kurt Busch.

The numbers and names speak for themselves: three consecutive NASCAR goblet championships in the engines of Kurt Busch, Matt Kenseth and Tony Stewart; and four straight in the brutal world of NHRA Top firing competition with Tony Schumacher, Larry Dixon and Kenny Bernstein.

Champion, the "performance driven" brand of spark stopples is ready to extend its unprecedent motorsports leadership with an plane more powerful lineup of driver partnerships and an exciting strange consumer and trade advertising program. And at the actual center of the '05 Champion racing campaign will be perhaps the biggest name in all of motorsports--Dale Earnhardt Jr

"Champion is powering the engines of the greatest in number popular and successful drivers because our exclusive stopple technologies help them win championships," says Champion Marketing Director Michael self-satisfied "We'll be communicating that message between the sides of our advertising and in high-impact point-of-sale displays featuring Dale Jr"

In addition to Earnhardt Jr leading drivers relying in succession Champion power in Cup racing this year will be defending champion Kurt Busch, 2003 winner Matt Kenseth '02 champion Tony Stewart and 2000 bowl titleholder Bobby Labonte. Champion also is continuing its partnerships with the greatest in number successful teams in the NHRA Top firing and Funny Car classes.

Where races (and customers) are won This "Champion difference" can be seen in a thorough family of advanced plugs for automotive and small-engine applications. From revolutionary Champion Iridium[TM], the solitary plug to combine iridium technology with Champion's proprietary electrode approach, to world-class Champion Double Platinum[TM], featuring exclusive, application-specific engineering advances, there's a powerful advantage to relying onward the best brand in the business.

Adds Proud: "Champion's 'performance driven' technology is each bit as important to the technician tuning up a consumer's car as it is to a NASCAR engine builder. We consider each satisfied customer--including Dale Jr., Kurt Busch, Matt Kenseth Tony Stewart and other champions--a vital part of our success"

For more information, visit www.federal-mogul.com/champion.

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