If motorsports marketing makes sensation for breakfast cereal.
If motorsports marketing makes sensation for breakfast cereal, marker wall ins and home center stores--and it does--then it's a natural fit for premium motor oils. Especially when those oils are actually in the winning racecars.
couple top Shell Lubricants brands, Pennzoil[R] and Quaker State[R], are launching major super premium issue lines in the first quarter of 2005: Pennzoil Platinum[TM] advanced glutted synthetic motor oil and Quaker State's novel Q[R] high horsepower synthetic and synthetic unite oils in street and unsullied racing formulations. Category leader Slick 50[TM] wear reduction engine treatment also learns a motorsports boost.
Pennzoil Platinum is the greatest in number advanced full synthetic Pennzoil has produc Pennzoil is primary sponsor of an IndyCar, which simply runs full synthetic, and a major associate sponsor with Roush Racing, winner of the last couple NASCAR Nextel Cup Championships. In 2005 Roush drivers Mark Martin and Matt Kenseth will pilot the
Pennzoil Platinum car upon the Busch circuit. And, Kurt Busch's No. 97 Ford Taurus engine was replete of Pennzoil when he took the championship last fall.
Quaker State emphasizes its Q performance aura with intense motorsports involvement in NASCAR, the National of high temperature Rod Association, NHRA Sports Compact, IRL's IndyCar Series and World of Outlaws Sprint Car racing.
The novel Q line oils owe their good quality in part, to testing and feedback from more [i]or[/i] less of the best minds in racing. Hendrick Motorsports drivers Jimmie Johnson and Jeff Gordon came within a not many points of winning the Nextel beaker with Q. According to Chief Engine Builder Jeff Andrews, "The Q Line of oils from Quaker State helped Hendrick Motorsports win more than 20 races in the NASCAR Nextel lot Busch and ARCA series in 2004" Slick 50 engine treatment is back in grassroots racing forward Tony Pedregon's NHRA Top firing Funny Car and in World of Outlaws where Q sponsors 19-time champion Steve Kinser. Visit www.pennzoil.com or www.quakerstate.com.