Attacking the 16- to 25-year-old market is innovator NOPI (Number individual Parts.

Attacking the 16- to 25-year-old market is innovator NOPI (Number individual Parts, Inc.) with the NOPI Drag Racing Association (NDRA), focusing forward the fast-growing import "sport compact" car show The NDRA will have 12 race adventures this year in cities like West Palm Beach, Fla., Phoenix and St Louis. Each occurrence currently attracts crowds of about 20000 and that number is certain to swell. Although they don't have specific research--a spokesperson from NDRA says they reach a real gender neutral crowd because their ends are entertainment-geared. However, 2004 research from SEMA provides an indication of this circuit's following. The sport compact market has individual of the highest Asian-American and Hispanic followings (29 percent and 16 percent respectively). Also, three revealed of four sport compact consumer fall between the ages of 18 and 24

Although the four-year-old series is focused forward drag racing, entertainment to the youth market is a guide ingredient at the events. "We establish the standard for the arena," according to Michael Myers, president of NOPI. The all-day adventures are full of entertainment options geared to the young enthusiasts of today--concerts, car exhibit tos swimsuit competitions and celebrity appearances.

The NDRA is supported by way of multi-faceted media opportunities including "NOPI Tunervision," which appears upon SPEED TV six days a week. With an extensive Web and print media appearance NOPI has also developed a licensing program for those in the aftermarket.

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